People still talk about the "daisy ad" which Lyndon Johnson ran in 1964 against Barry Goldwater. The ad ran only once on September 7, 1964, at 9:50 p.m. (EST).
A little girl picks petals off a daisy--Frank Rich says it's a dandelion, but it looks like a daisy to me.
When she says "ten", a voice breaks in: "10-9-8..." The voice intones the count down of a nuclear explosion.
The camera narrows to the girls eye, then jumps to the mushroom cloud.
Right at the end, you hear the voice of President Johnson: "These are the stakes...We must either love each other or we must die."
The last sentence is a quote from W.H. Auden's poem, "September 1, 1939."
W.H. Auden in a political ad? (Sigh) They don't make political attack ads like they used to.
Watch it:
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